Sunday, March 2, 2014

THE MAKING OF A HOLLYWOOD ICON



THE OSCARS

"BRANDING OF A HOLLYWOOD ICON"

THE MAKING OF A STAR

Right after the Christmas Holiday
I started hearing the ads for Oscar .
The films, the people involved,
films that were getting all the attention:
the directors, the actors,
and then I realized no mention of
KODAK.

We all know that name Kodak
growing up...it was everywhere.

It was everything a camera was.
It was color, it was black n white.
It was instant, It was polaroid..
it was life captured... on film.
Our life. Yours and mine.
Our story written in pictures.
Family, friends and loved ones

Then slowly it began to fade...

KODAK COMMERCIAL:
 Keep Me, Protect Me, Share Me and I will live
forever commercial.

Here you see a video take the time to watch this
its commercial for Kodak Uploaded on Nov 9, 2006
Keep Me, Protect Me, Share Me and
I will live forever commercial

I had noticed this year Oscar is to be at the Dolby Theatre.
Which was the KODAK THEATRE.

I had never heard of that and of course Dolby is sound...
Kodak is Film. Makes more sense to have The Oscars
at Kodak don't you think.
but then upon looking into this,
something interesting happened
i discovered something very unusual and
wanted to share this with you.

The name of the Kodak Theatre had now become
The Dolby Theatre and it was all because of a request from
Kodak to have its name removed from the Oscar ceremony
and building.Thats right!!!

KODAK ASKED TO BE REMOVED
in court documents Kodak was filing a motion to reject
the contract and that the theatre should take all steps
necessary to remove Kodak's naming rights and the signage
associated with it.One of the biggest peices of Hollywood
Real Estate sitting at the corner of Hollywood and Highland.
Was The Kodak Theatre

KODAK WENT BANKRUPT



Lets look at what the Oscar statue stands for
What does it represent: The Oscars

 OSCAR, WHO ARE YOU?
The Oscar statues themselves were designed by MGM
Art Director Cedric Gibbons, and were sculpted by George Stanley.
The statue depicts a knight holding a sword standing upon a reel of film.
The five spokes on the reel represent the five original branches of the
Academy; actors, producers, directors, writers and technicians.
It stands at 13 ½ inches tall, 5 ¼ inches in width and weighs 8 ½ pounds.
The base of the statue is made of brass and covered with black nickel.
A small plate is then added which proves it’s an official Oscar.
Once the statue has dried, it will then be imprinted with a unique
number. The two parts are mounted together with the final addition
of a felt pad on the bottom. After the winners have been
announced at the ceremony, each will also be given an
extra plate inscribed with the recipients’ name.

NEW LOGO

http://areelviewonfilm.wordpress.com/2011/02/25/oscars/

The origin of the term Oscar is actually the subject of some debate.
Some say Bette Davis had named the statue after her husband.
Whilst some say Walt Disney is believed to have also bestowed
the name upon it. Others include an Academy executive
exclaiming after seeing the statue that it looked like her Uncle Oscar,
as well as another executive claiming it to resemble King Oscar II.
Regardless of which was first (or indeed true), the name stuck and
the Academy officially adopted the name for the trophy in 1939
Marlon Brando refused his Oscar for his portrayal of Don Corleone
in ‘The Godfather’, claiming he disliked the way Hollywood were
mistreating Native Americans. In his place, he sent Native American
activist Sacheen Littlefeather to explain why he chose to boycott the
event.
Sacheen Littlefeather holding a speech written by Award
 recipient Marlon Brando in 1973.
Littlefeather holding a speech written by
Award recipient Marlon Brando in 1973.



Every year the Oscars came to life at what
we know to be THE KODAK THEATRE.

KODAK: The once dominant photography company
has asked a U.S. bankruptcy court to void an estimated
$4 million-a-year contract and remove its name on the
famous Kodak Theatre in central Hollywood as Kodak
tries to preserve cash and restructure operations.Kodak
said in court documents it was filing a motion to reject
the contract and that the theatre should take all steps
necessary to remove Kodak's naming rights and the
signage associated with it.
Being this article was written Wed Feb 1,12
it struck me something big is going down.
Kodak is America History. For this to be happening
must be something more to this.
To take Kodak away from Film is like destroying the Art.
How can you have film without Kodak...you can't!!!
Most people are so busy and aren't even paying attention
One of the biggest things hanging over Hollywood's
Head right now is slowly dying.
Outside of the fact that all Record/Entertaiment companies
have become one big marketing Arm to push their product onto
the American public and the world...

What will become of Oscar,
What will become of Hollywood.
What will become of you and me!

Take a look:
Hollywood Branded Inc.http://hollywoodbranded.com/
is a full service entertainment marketing
agency which specializes in creating brand partnerships within
Hollywood. We align products and services with celebrities and
entertainment properties to reach targeted consumers through our
agency services.
http://hollywoodbranded.com/
Heres a list of there clients check this out.
Most of Hollywood is in there.

Is there anything they wont sell you!
http://www.hollywoodbranded.com/wp-content/uploads/2010/10/DOWNLOAD-PDF-Hollywood-Partners-sept-16-10.pdf

Product is something that is placed that is
marketed and sold to the public.
the Public being you and me. 

Remember going to the movies it 
used to be an experience...

Remember what it was like to go see
live music or a film.

It was bigger then life.
It was an experience like no other.

Today there is so much coming at us that the value of
something genuine has fallen away, nothing is scared
nothing is special.

Unfortunately everyone suffers from this. The consumer
being you and I we are the barrers of this new market.
And its changing!!

Is the art form dead, have they have killed it
Did the internet destroy what used to be so precious
Life as we know it.

To where its all now just become a brand.
Are Developing and creating  a thing of the past.
Can the value of copyright and art be saved and returned back
to where the artist is valuable beyond there own measure.
You can not put a price on a life, on a talent.
That is a gift and it is given from God.
It comes with a price that we all pay.
And further more listen to what Kodak had to say
to Hollywood and the Academy of Motion Picture.

"Kodak is proud of its important role in the entertainment
industry and our long-standing relationship with film makers,"
the company said. "Our motion today reflects our commitment
to ensure that we are maximizing value for our entertainment
customers, creditors and other stakeholders."

Branding experts say the value of
any naming rights should rise.

All the Corp that owe Kodak Money:
Major entertainment companies listed among Kodak's top
50 unsecured creditors include Sony Corp, owed $16.7 million;
Time Warner Inc's Warner Brothers, due $14.2 million; Comcast
Corp's NBC Universal, short $9.3 million; Viacom Inc's Paramount
Studios, owed $6.8 million; and Walt Disney Studios, $4.2 million.
Sources have said most of those debts are related to film rebates owed
to the studios who buy film from Kodak on a picture-by-picture basis.
The price of film varies and often drops as a studio uses more,
which is why they are often owed rebates.

The Academy of Motion Picture Arts and Sciences also has a
20 year deal with CIM Group to host the Oscars at the theatre,
but has currently hit the 10-year point in the contract, which
'includes an option that allows it to explore new venues for
Hollywood's biggest awards gala.
Academy Awards and the Oscars | Academy of Motion Picture Arts ...
Best known as the organization behind the movie industry's
most prestigious honor, the Oscar, the Academy encourages
excellence in filmmaking through a  range of coveted awards.
While the Oscar statuette – a symbol admired around the world
– acknowledges the very highest level of achievement,
every form of Academy recognition, be it a certificate, plaque
or other form of trophy, carries significance like none other
 in the world of movies

Sounds to me like Kodak is sparing their reputation
from being utterly destroyed in what goes on these days today
in Entertainment, In movies, in film.

Take a look at this
KODAK IS CELEBRATING SHARING THIS WITH US
EACH YEAR OF THE OSCARS AND THE FILMS THAT
WERE MADE, THE PEOPLE BEHIND THE FILM .

9 Statues

                                  A statement From Kodak   
We’d like to thank the Academy...
The films this year at the Oscars made on Kodak Film
http://www.motion.kodak.com/motion/Customers/Productions/index.htm
List of all the films made and shot on Kodak Film

And all of the 2013 Oscar® nominees for another
memorable year in motion picture storytelling.
Kodak is honored to join in celebrating the 85th Academy
Awards®, and congratulates all of the filmmakers being
recognized. We are proud of our long history with the
Academy of Motion Picture Arts & Sciences.
Since their first ceremony was held in 1929,
an overwhelming majority of Oscar®-winning movies
were created on Kodak film. In fact, no best picture
winner in the Academy Award’s 84-year
history has been made without film.
_______________________________________________
This year is the 86th year Kodak is dissassociating themselves
from Hollywood, from the Oscars, from the Academy.
We take great pride in having supported so many talented
filmmakers with the tools they used to create such
unforgettable films.
http://www.motion.kodak.com/motion/About/Oscars/index.htm
 http://www.motion.kodak.com/motion/About/Oscars/index.htm#ixzz2LbjlFVlP
The film academy has said it has not begun venue negotiations
 for the Oscar telecast beyond 2014.
"The Kodak is where the awards have been for the last 10 years.
We don't have any big reasons to want to leave," Tom Sherak,
president of the Academy of Motion Picture Arts and Sciences
told Reuters. "But we'll make that decision as we negotiate."

http://www.usatoday.com/story/money/business/2013/01/16/kodak-bankruptcy-legal-bills/1840917/

The case is in re: Eastman Kodak Co et al, U.S. Bankruptcy
Court, Southern District of New York. No. 12-10202.

Eastman Kodak Company, commonly known
as Kodak, is an American multinational imaging and
photographic equipment, materials and services company
headquartered in Rochester, New York, United States and
incorporated in New Jersey.It was founded by George
Eastman in 1889.
Kodak is best known for photographic film products. During
most of the 20th century Kodak held a dominant position in
photographic film, and in 1976 had a 90% market share of
photographic film sales in the United States. The company's
ubiquity was such that its tagline "Kodak moment" entered
the common lexicon to describe a personal event that demanded
 to be recorded for posterity.

Kodak began to struggle financially in the late 1990s as a
result of the decline in sales of photographic film and its
slowness in transitioning to digital photography, despite
having invented the core technology used in current
digital cameras
 http://en.wikipedia.org/wiki/Eastman_Kodak

Hard to imagine a world without film.
without pictures..a different world all together.

What will become of Hollywood,
What will they try to sell us next.
Things seem to be building up and
we are moving ahead at a very fast pace.
Be careful... Brace yourself

Alot is being pushed right now...mass media and
mass marketing is unfolding incase you havent noticed

Is Oscar anything more than Gold and a brazen image of this world
with its arms wrapped around you tightly?? Let loose your bondage
of things of this world...

Give the glory back to God, from Him our fortunes come.

Finally, be strong in the Lord and in his mighty power.
Put on the full armor of God, so that you can take your stand
against the devil’s schemes. For our struggle is not against
flesh and blood, but against the rulers, against the authorities,
against the powers of this dark world and against the spiritual
forces of evil in the heavenly realms.

And pray in the Spirit on all occasions with all kinds of prayers
and requests. With this in mind, be alert and always keep on
praying for all the Lord’s people.Ephesians 6:10-18

Mark 8:36
For what shall it profit a man, if he shall gain
the whole world, and lose his own soul?

http://www.reuters.com/article/2012/02/02/us-kodak-oscars-idUSTRE81026P20120202?irpc=932
http://www.usatoday.com/story/money/business/2013/01/16/kodak-bankruptcy-legal-bills/1840917/
http://mjhoaxlive.blogspot.com/2012/03/bought-and-sold-in-hollywood.html
http://www.prophecynewswatch.com/2013/February20/203.html#.USZS07oMV_A.twitter