Monday, July 5, 2010
" HAPPY BIRTHDAY PT BARNUM "
Phineas Taylor Barnum (July 5, 1810 – April 12, 1891) was an American showman, businessman, and entertainer, remembered for promoting celebrated hoaxes and for founding the circus that became the Ringling Bros. and Barnum & Bailey Circus. His successes may have made him the first "show business" millionaire. Although Barnum was also an author, publisher, philanthropist, and for sometime a politician, he said of himself, "I am a showman by profession.. and all the gilding shall make nothing else of me," and his personal aims were "to put money in his own coffers." Barnum is widely but erroneously credited with coining the phrase "There's a sucker born every minute".
PT BARNUM: THE SHAKESPEARE OF ADVERTISING THIS WAY TO EGRESS : Barnum's American Museum was so popular that people would spend the entire day there. This cut into profits, as the museum would be too full to squeeze another person in. In classic Barnum style, old P.T. put up signs that said "This Way to the Egress." Many customers followed the signs, not realizing that Egress was a fancy word for "Exit." They kept on looking for this strange new attraction, the "Egress". Many patrons followed the signs right out the door! Once they had exited the building, the door would lock behind them, and if they wanted to get back in, they had to pay another admission charge!