THE BRICK MAN
By PT Barnum
Barnum knew the power of mystery.
An unemployed man came to his museum and asked
Barnum for a job. Barnum handed the man five bricks
and instructed him to solemnly place the bricks in various
places around the outside of the museum. As he went from
spot to spot, he was to replace the brick at each spot with
another one that he was carrying. He was to answer no
questions, speak to no one, and seem to be deaf and dumb.
Once an hour, he was to enterthe museum, walk right next
to the ticket taker, seem to pay the fee, and then proceed
through the museum and out the door. A crowd began to
form,watching the man and wondering what he was doing.
Many of the crowds followed him into the museum just to
see what was going on. In fact, the police had to ask Barnum
to stop the man, because the crowds that he was creating
were stopping traffic.