By PT Barnum
Barnum knew the power of mystery. An unemployed
man came to his museum and asked Barnum for a job.
Barnum handed the man five bricks and instructed
him to solemnly place the bricks in various places
around the outside of the museum. As he went from
spot to spot, he was to replace the brick at each
spot with another one that he was carrying. He was
to answer no questions, speak to no one, and seem
to be deaf and dumb. Once an hour, he was to enter
the museum, walk right next to the ticket taker,
seem to pay the fee, and then proceed through the
museum and out the door. A crowd began to form,
watching the man and wondering what he was doing.
Many of the crowds followed him into the museum
just to see what was going on. In fact, the police
had to ask Barnum to stop the man, because the
crowds that he was creating were stopping traffic.
- From www.ptbarnum.org -